For all site related queries about Profound Decisions events at Upper Spernall Farm, please contact Profound Decisions, please do not attempt to contact the site.


Site Address

Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire, B49 6JF.

Please be very cautious if you are attempting to navigate to the site using a satnav system. There are a number of minor roads near the site that are incredibly narrow, including one which fords a river. Please follow our published directions if you can, this will take you to the site by the best route.

We will update this page with maps showing the three recommended routes in the next few days.

From M40 (The South-East)

  • Leave the motorway at J15 and take the A46 towards Stratford Upon Avon
  • Stay on the A46 past Stratford Upon Avon towards Alcester
  • 9 miles after leaving the motorway there is an offset crossroads
  • Take the right turn signed Billesley 1/2, Aston, Cantlow 3 onto Wood Lane
  • Go through Billesley, stay on the road as it bends round to the left after one mile
  • 1 mile after the bend is a minor crossroads
  • Go straight on, onto Pelham Lane, signed for Great Alne
  • Carry on for 0.75 mile, turn right at the T-junction, signed for Great Alne
  • 0.25 mile after, turn left at the T-junction, signed for Alcester
  • 0.1 mile after the road bends to the left with a pub on the corner, turn right off the road onto Spernall Lane, signed for Spernall, Studley
  • The road is straight for 2 miles, then take a right turn into the lane that leads to the farm, signed for the event
  • The site entrance is on your left

From M5 (The South-West)

  • Leave the motorway at J7 and take the first exit, signed A44 Worcester and Evesham
  • There is then a series of closely spaced roundabouts one after another
  • At the first roundabout, take the second exit, signed Worcester (City centre) (A44)
  • At the second roundabout, take the second exit, signed Evesham (A44), Stratford (A422)
  • At the third roundabout, take the third exit, signed Evesham A44, Stratford (A422)
  • Stay on the A44 for 1.5 miles until you come to another roundabout.
  • Take the second exit, straight on, signed Stratford (A422)
  • Stay on the A422 for 10 miles until you reach an offset crossroads
  • Turn right, signed Redditch A441, Stratford (A422) then immediately left signed Stratford A422
  • Stay on the A422 for 1.5 miles until you come to a t-junction. Turn left signed Birmingham, Warwick, Evesham, Stratford, and Alcester
  • Straight after that is a roundabout, take the first ext, for the A435, signed The North M42
  • 1 mile later is another roundabout, take the fourth exit, signed for Arden Forest Industral Estate, Great Alne, B4089
  • Straight on for .75 mile you come to a crossroads with give way signs. Turn right.
  • Straight on for .3 mile then you come to a t-junction with a mini-roundabout.
  • Turn left signed for Great Alne, Wooten Wawen, B4089
  • After 1.5 miles the road bends to the right with a pub on the corner, turn left off the road onto Spernall Lane, signed for Spernall, Studley
  • The road is straight for 2 miles, then take a right turn into the lane that leads to the farm, signed for the event
  • The site entrance is on your left

From M42 (The North)

  • Leave the motorway at J3 and take the A435 towards Evesham
  • Stay on the A435 for 7 miles past Studley
  • Turn left onto Spernall Lane after Spernal Ash Garage a small car sales garage on the right
  • Straight on for 0.5 miles over a narrow bridge
  • Straight on for a further 0.5 miles then the road bends round to the right
  • 0.4 miles later take a left turn into the lane that leads to the farm, signed for the event
  • The site entrance is on your left

By Train

The most convenient train station is Redditch (which has good links to Birmingham).

Minibus from Banbury

There is no minibus service this year.

By Bus

From Redditch, take either the 26 or the 247 getting off at Spernal Ash Garage just after Crab's Cross. It is about 1 mile from here to the site.


Local taxi companies include

  • Redditch Taxi on 01527 852699 or 07801 730456
  • Albany Cars on 01527 852699
  • Amber Crystal Cars on 01527 853333

Site regulations


The car park is the first field as you enter the site. Please park your car near the security point and check with the gate crew for further instructions. If weather conditions are reasonable then vehicles will be allowed on the IC field to unload.

Ground Fires

Fires must not be set on the ground, they must only be lit on the oil drums provided or an equivalent that keeps the fire off the ground. Existing fire sites and should be completely extinguished each night. We are arranging firewood for the site.


Please make sure that all your rubbish is suitably bagged and disposed of in the skip before you leave site. Do not overfill your rubbish bags - more bags are available on request from GOD at any time. The skip is located in the main OOC field. Please ask for directions if you cannot find it.



  • Tesco Express - 3 miles - 33-35 Alcester Road, Studley, B80 7LL.
  • Tesco - 4.8 miles - Unit 1-3 Hopkins Precinct, Kinwarton Road, Alcester, B49 6AA.
  • Morrisons - 5.4 miles - Warwick Highway, Redditch, B98 0SW.
  • Sainsbury's - 7.8 miles - Abbey Trading Centre, Alvechurch Highway, Redditch, B97 6RF.

Fast Food

  • Safs Fast Food - 3.3 miles - 57 High Street, Studley, B80 7HN. 01527 850086
  • McDonalds - 5.2 miles - Clews Road / Coldfield Drive, Oakenshaw, Redditch, B98 7ST.
  • KFC - 5.2 miles - Clews Road, Redditch, B98 7ST.


  • The Throckmorton - 2.9 miles - Coughton Hill, Coughton, B49 5HX.
  • Kings Court Hotel - 3.9 miles - Kings Coughton, Alcester, B49 5QQ.
  • The Old Rectory - 5 miles - Ipsley lane, Ipsley, Redditch, B98 0AP.
  • Travelodge - 5.6 miles - A435 Birmingham Road, Oversley Mill Roundabout, Alcester, B49 6PG.
  • Premier Inn - 7.9 miles - Bordesley Lane, Alvechurch Highway, Redditch, B97 6AQ.


  • Dudley Pharmacy - 3.2 miles - Pool Medical Centre, Pool Road, Studley, B80 7QU.

Purity Brewing Company

The site we are on is also home to Purity Brewing Company, a great company that brew some fantastic beers. They are looking forward to us turning up and have a shop on site all ready to sell to anyone coming to the event.

  • Shop on site stocking their own beers and a range of other beers and lagers, canned and bottled
  • Normal opening hours Monday to Friday 9am – 5pm Saturday 10am – 4pm.
  • They can make up mini-casks (9 pints) polypins (30 pints) of live (needs 24 hours to settle) or bright beer (can serve immediately).
  • They can supply 9 gallon firkins of live or bright beer (cask deposits apply)

In order to ensure they have stock on the day, please visit the online shop. You can click and collect and order things like Polypins and Minicasks in advance which need making up by the brewery itself. They also have a membership scheme called the Puritans which entitles members to a 10% discount online and instore.

Please note that dropping any beer ‘bright’ incurs a surcharge.